Hospitality
Boostr / HCI
Commercial diagnostics and operator-led support for revenue, margin and better decisions.
Explore Boostr ↗Amdi Group / Operator-led venturesGreenland · Beyond borders
Built around real business problems
Better operations.
More value.
We build focused businesses around commercial performance, practical AI and the work that happens every day.
the real world.Amdi Group
An operator’s perspective
Founded by Ulrik Amdi SørensenCommercial discipline · Human judgment
01 / Ventures
A focused portfolio.
A shared way of working.
Sustainability operations
GreenKey / ESG
Exploring simpler evidence collection, clear ownership and practical sustainability workflows.
Discuss this direction ↗Service businesses
Field service
Exploring the handoffs between an enquiry, a completed job and a paid invoice.
Discuss this direction ↗02 / Active focus
Boostr.
Find value inside the business.
Boostr helps hospitality businesses examine the commercial decisions, workflows and systems behind revenue and margin.
Start with a Commercial X-Ray: a fixed-scope diagnostic at €4,997, prepaid, delivered in 1–2 weeks. Fit and scope are confirmed before invoicing.
See scope and pricing03 / Our approach
Start with the problem.
Build towards evidence.
Understand
Find the repeated friction and the people closest to it.
Prioritise
Put a value on the problem before choosing the solution.
Build
Make the smallest useful change. Give it a clear owner.
Improve
Review what happened, adjust and expand when it works.
04 / Founder
Close to the work.
Clear about the purpose.
Useful systems support people when the day gets complicated.
Ulrik Amdi Sørensen
Hospitality operator, commercial-performance leader and business builder. Amdi Group brings these perspectives together in focused ventures.
Meet the founder ↗Let’s work on something that matters
What could
work better?
A commercial challenge. An operational bottleneck. An idea worth testing. Start with what is happening in your business.